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IdoBooking Wrapped 2025: Growing Together

30 December 2025Marketing

The past year was a challenging time for the short-term rental market, but also a period of clear changes in sales strategies. We gathered data from the entire IdoBooking platform to show where we see the greatest growth potential and the direction in which we plan to develop further with you.


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Growing together

The past year was undoubtedly demanding for the entire market – the season turned out to be more difficult than in previous years, mainly due to weather conditions. Despite this, Poland remains one of the fastest-growing short-term rental markets in Europe, which is clearly reflected in the scale and pace of development of IdoBooking clients who are adapting to new conditions and professionalizing their sales:

The total value of reservations handled in the system increased by: 26% y/y

Direct sales are playing an increasingly important role:

  • the value of reservations placed directly through our Hosts’ Booking Engine entries increased by 35% y/y,
  • bookings without intermediaries accounted for nearly 30% of total sales in IdoBooking, providing an excellent foundation for the Home sector,
  • the scale and value of reservations synchronized via API continue to grow, demonstrating the increasing importance of custom system implementations and turnkey automation, which in the era of LLMs are more accessible than ever.

Your guests come from OTAs. They return via direct booking. Take control of your sales – without giving up the reach of OTAs.

Sales channels that performed best

This year, the largest share of sales came from:

Diversified sales and strong direct booking increase revenue stability and help build visibility in new sales channels – from AI-powered search engines (e.g. ChatGPT) to the Google ecosystem, including Search, Maps, Google Hotel Search, and integrations with Google Travel and AI overviews, where users increasingly begin their travel planning.

Months with the highest sales growth

Data analysis shows clear growth periods:
1 February: +45% y/y
2 March: +35% y/y
3 September: +34% y/y

Seasonality still matters, but more and more clients are actively maximizing opportunities outside peak periods through conscious price management, availability control, and sales channel optimization. This is especially important when weather conditions are unfavorable – something we all experienced this year.
Technology comes to the rescue: dynamic pricing, multichannel sales via Channel Manager, and the use of marketing tools to create attractive offers and analyze traffic

New highlights – what’s new this year?

Over the year, the IdoBooking system was expanded with features supporting direct sales, automation, and Hosts’ daily operations, including:

1. More flexibility in sales

2. Less manual work, more automation

  • multi-currency card payments via IdoPay – support for foreign cards with automatic currency conversion.

3. A new panel experience (features available for new Hosts and gradually rolled out to all users)

  • a completely new design and restructuring of key areas of the IdoBooking panel*:
  • fast, mobile-friendly multi-calendar,
  • reservation cards and previews without unnecessary clicks,
  • mobile, customizable reservation lists,
  • an expanded task module for operations and cleaning teams.

More control over sales, fewer operational bottlenecks, and better preparation for further automation. This is especially important in light of upcoming changes in the short-term rental industry that will require continued market professionalization.

What’s next?

Customer feedback and full-year data analysis clearly indicate the directions we want to pursue next. In the coming months, we will introduce further features that:

1. Strengthen direct sales

  • friendly domains for the Booking Engine, improving the perception of direct sales and accessibility across the IdoBooking ecosystem (panel, Booking Engine, and website),
  • a shortened purchase path and Booking Engine redesign.

2. Further automate processes

  • automated invoice issuance and synchronization with KSeF,
  • automated guest registration, including sending multiple access codes per reservation and guest registration cards, as well as a guest response assistant.

3. Give Hosts one central place to manage their business

  • a new calendar with price and restriction editing, becoming a true hub for availability and sales policy management.

The past year has shown that more and more Hosts are consciously building sales that are resilient to seasonality and commissions – based on direct booking and automation. At IdoBooking, we want to continue developing tools that help you take control of sales without giving up scale and reach.

Thank you for being with us!

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