Global Host Report 2025: Insights from 1,400 Short-Term Rental Hosts

The Global Host Report 2025 is based on the opinions and experiences of over 1,400 hosts from around the world, operating on Airbnb, Vrbo, Booking.com, and through their own direct booking channels. These are not theoretical forecasts, but the voices of practitioners who deal daily with market realities, regulations, technology, and guest expectations.

If you run a short-term rental — whether you manage a single property or a larger portfolio — this report is a valuable source of insight into the realities of the industry in 2025.

Key insights from the report

1. Hosting is no longer a “side hustle”
More and more hosts are treating short-term rental as a full-fledged business. This comes with increased operational scale, the need to optimize costs, and a more strategic approach to pricing and long-term growth.

2. AI and automation don’t always save time
Although AI-powered tools are becoming increasingly common, many hosts point out that automation does not eliminate all challenges. Technology helps, but still requires human oversight, configuration, and decision-making.

3. The growing importance of direct bookings
Hosts are increasingly looking for ways to become less dependent on OTA platforms. Building direct booking channels and guest relationships is becoming one of the key trends for the coming years.

This report is more than just statistics — it offers behind-the-scenes insights, a practical view of everyday hosting realities, and inspiration for making better decisions, whether related to pricing, automation, or growth strategy.

Download the report now and see what the future of short-term rental looks like from the perspective of hosts around the world: