+175% booking growth: how HoliApart from Krynica Morska scales a 40-apartment business without chaos

Who is HoliApart?

HoliApart is a company operating in the short-term rental market in one of the most popular seaside resorts in Poland — Krynica Morska. The team manages both its own apartments and properties belonging to other owners. The guest profile is clearly diverse: families coming for a Baltic Sea vacation, couples looking for a cozy place with a sea view, and business travelers. This diversity is exactly why operational flexibility and a reliable booking system are crucial for HoliApart.

Results after 6 years with IdoBooking

The numbers HoliApart achieved over the years of cooperation with IdoBooking speak for themselves. Within six years, the company nearly tripled the number of handled reservations — from 216 in 2020 to 595 in 2025, representing a 175% increase. Even more impressive is the growth in the average reservation value: +130% over six years. This is the result not only of better pricing management, but also of higher service quality and a growing share of direct bookings that bypass intermediary commissions. These results did not happen by chance — they are the effect of consistently building operations based on data, automation, and tools that grow together with the company. In this process, IdoBooking was not just a booking system, but a real growth partner.

IdoBooking in HoliApart’s daily operations

After implementing the IdoBooking system, HoliApart gained one central place to manage the entire business. The key features used by the company every day include:

• Calendar overview — quick availability checks, creating reservations, and monitoring current guest arrivals and departures
• Reservation list — instant reservation search, filtering by status, tracking unpaid balances
• Pricing configuration — flexible rate settings depending on length of stay, season, and property type
• Analytics module — generating reports for each apartment separately: number of reservations, average revenue, total income
• Website booking engine — guests can book directly without intermediaries
• Channel Manager — real-time synchronization with dozens of platforms (Booking.com, Airbnb, and others)
• Owner panel — apartment owners have access to occupancy calendars and can independently add owner reservations

As a result, the entire operation — from the guest’s first inquiry, through check-in, to settlement with the property owner — takes place in one system, without switching between different tools.

Local leader and custom API — the next step

HoliApart is not a typical host with just a few apartments — it is a property manager operating in a model that requires trust on two fronts simultaneously: from guests and from property owners whose apartments it manages. This second dimension is often overlooked in conversations about short-term rentals, yet it is crucial: external property owners need to know what is happening with their apartment, what the occupancy rate is, and how much revenue it generates. IdoBooking solves this through the owner panel — a tool HoliApart offers to partners as part of its service. Owners log in independently, monitor the calendar, and add owner reservations without involving the team. This is not just a system feature — it is part of HoliApart’s business offering.

HoliApart’s growth did not stop at efficient reservation management. The company became a local leader in short-term rental management in Krynica Morska — and continues to move forward consistently. Based on the IdoBooking Channel Manager, HoliApart is building its own website with an integrated booking engine, directly using the IdoBooking API. This is a rare step that demonstrates the company’s operational maturity: instead of relying solely on ready-made tools, HoliApart is creating its own sales environment — with full control over the guest experience and profit margins.

A lesson for other hosts

The story of HoliApart perfectly illustrates that scalability in short-term rentals is not a matter of luck — it is a matter of having the right tools. The company proved that it is possible to manage a large portfolio, maintain high service quality, and still have room for further growth.

Key conclusions from their experience:

• A PMS (Property Management System) is not a luxury, but a necessity — even with just a few properties, it quickly pays for itself
• Centralized operations eliminate the risk of double bookings and lost communication
• Automation is not a threat to guest relationships, but an opportunity to dedicate more attention where it truly matters
• Data and reporting enable informed pricing and investment decisions

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